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Rick Rutherford, Industry Resource Director
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rick rutherford

As’s Industry Resource Director, Rick guides YM’s thought leadership initiatives, directing the company’s Resource Center, weekly blog and monthly webinar series.

Rick joined following the company’s merger with Affiniscape in 2012, where he was a co-founder. Rick has worked in the association industry for more than 28 years, serving as a vendor partner, staff member, and co-founder of a technology company focused on associations. Prior to, Rick served as the Creative Director, Marcom Director, and Career Center Marketing Director for Affiniscape. He was responsible for the launching of Affiniscape’s Association Resource Center in 2011, bringing together many of the top thought leaders in the association community to provide content and resources to help association professionals in their daily work.  That work continues today at

Prior to his time at and Affiniscape, Rick served as the Communications Director for the Texas Society of Association Executives, where he received a Gold Circle Award from ASAE. Rick began his career in the world of print publications, working as a writer and art director for several magazines. In addition, he spent 15 years in the printing industry and worked as a musician and songwriter, releasing three albums. He attended the University of Texas in Austin. Users Meeting - Wednesday, Nov. 5th - 1:00 pm - 4:30 pm - Astor II 

​Secrets from the Specialists - Flipping the Membership Equation - Friday, November 7th - 2:30 pm - 3:30 pm - St. Louis Room - Click here for Notes

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