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News & Press: Press Releases

F4CP Introduces Brand-New Medal of Honor Ad

Tuesday, January 12, 2016   (0 Comments)
Posted by: Sheri Ryan
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Greetings –

The Foundation for Chiropractic Progress (F4CP), a not-for-profit organization dedicated to raising awareness about the value of chiropractic care, is pleased to share its latest advertisement, which features Medal of Honor recipient U.S. Army Staff Sergeant Leroy Petry communicating his trust in chiropractic care. This ad comes as the second in its series, following Medal of Honor recipient Hershel "Woody" Williams. Both ads have been formatted as posters for doctors to utilize in their local practices, as well.

Click image to enlarge 

In 2011, Staff Sergeant Leroy Petry received the Medal of Honor for acts of gallantry on May 26, 2008, during Operation Enduring Freedom in Afghanistan.

This ad will appear in The Wall Street Journal during the week of 1/11/16-1/15/16. The Wall Street Journal, one of the nation's leading print publications with a circulation of nearly 2.4 million copies, provides one of the most cost effective means to reach public and private entities that influence the health care sector in the U.S. The Wall Street Journal is not the F4CP’s exclusive means of communication, as the organization also distributes monthly public service announcements to more than 1,000 TV stations, advertorials and press releases to over 10,000 news outlets, and also engages in an extensive social media campaign. To follow the F4CP on social media, click the links below:


In response to the "Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic," the F4CP is working to address important issues around the public's perception of chiropractic care.

Moving forward, all F4CP resources will inform the public about the education of a DC, as well as the safety, cost and coverage of chiropractic care. The public CAN trust their chiropractor to address their health concerns.

The "Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic" report found that most Americans thought the education of a DC to be at best two years. The F4CP will continue to set the record straight that the education of a DC is a minimum of seven years of higher level education.

To view a complete list of F4CP resources, please click here.

Thank you for your support!


Sherry McAllister, DC, M.S. (Ed)., CCSP
Executive Vice President
Ph: 408 610-8876


1159 Porter Drive 
Charlotte, MI  48813

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