Print Page   |   Contact Us   |   Sign In   |   Register
COCSA 2017 Session Information
Share |

Dr. Fab Mancini – Thursday, November 2, 11a-12p

 

How to Reach the 90% Not Seeing a Chiropractor

 

Are you frustrated that only 10% of your community sees a chiropractor? Do you wish you had an unlimited amount of new patients? World-renowned chiropractor and best-selling author and speaker Dr. Fab Mancini will share his three simple ways to reach the masses. People need chiropractic more than ever before, but they don’t know what we do or who you are. Dr. Mancini will show you the basic steps to be the health care expert in your area, improve patient retention and compliance, and much more! It is time that we solve the healthcare crisis, and chiropractic is the answer!

 

Sponsored by Infinedi         

 

Parker graduate Dr. Fab Mancini is America’s #1 Healthy Living Media Expert, a world-renowned chiropractor, international best-selling author of The Power of Self-Healing and host of his popular radio show, Self-Healing with Dr. Fab. He is also the best-selling author of Chicken Soup for the Chiropractic Soul, an internationally acclaimed educator, business leader, speaker, and President Emeritus of Parker University. He has been featured on Dr. Phil, The Doctors, Fox News, CNN, CBS, ABC, NBC, Univision, Telemundo and more. Dr. Mancini is also a graduate of the prestigious Institute for Educational Management in the Graduate School of Education at Harvard University.

 


Mary Byers, CAE – Thursday, November 2,

8-11a Moderator ED Roundtable and 1-2p General Session

 

Race for Relevance: 5 Radical Changes for Associations

 

This speaker provides a bold, no-nonsense look at the realities of today’s marketplace—and what it will take for associations to prosper tomorrow. Included is how to lead and manage for the future and how to look at your member markets, programs, and services. Both seasoned professionals and tomorrow’ leaders will benefit from the thoughtful and practical approaches outlined for leading an association’s revolution. This program is not only focused on the “what,” but more importantly the “why” and the “how.”

  

Mary Byers, CAE, is co-author of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations.  She’s the former director of communications and member services for the Illinois State Dental Society and served in that capacity for nine years prior to starting her consulting business in 1998.

Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats and coaching.

Mary is a certified association executive and a member of the National Speakers Association. She is also the author of seven books.


Garrett Gunderson – Thursday, November 2, 2-3p

Budgeting Sucks: Why Cutting Back is Costing you a Fortune

Finance is rarely fun, nor is it an exciting topic for most people to listen to, BUT that is about to change. Garrett will deliver, in a passionate and entertaining way, a simple, practical system to capture wealth without having to save, sacrifice or delay. Plus, he will do it by simplifying the complex while bringing passion to a normally dry and drab topic. The best news? This won’t be about you taking money and locking it away into a retirement plan, it is about finding money to add to your life today.

 Sponsored by The Wealth Factory  

Garrett B Gunderson is the founder of an Inc 500 company that was named by The Utah Fast 50 program as one of the top companies in the state for its entrepreneurial spirit, innovative business tactics, and skyrocketing revenue growth. He is the author of the revolutionary financial book Killing Sacred Cows, a New York Times bestseller. Killing Sacred Cows was also listed as a #1 business seller in USA Today, #1 in personal finance on Amazon, and the #2 bestselling book for all categories on Amazon. As a speaker, he is dedicated to helping business owners increase spendable cash without working harder, increasing overhead or taking on more risk. He focuses on giving insights and ideas that lead to action steps that allow the audience to implement within 24 hours and add more money to their bottom-line. He is on a personal mission to empower and inspire others towards achieving true wealth with their greatest asset – themselves. 


ED/DC Breakouts – Choose one of two – Thursday, November 2, 3:30 – 4:30p

Association Management, Marketing and Members   

Join us for presentations on association communication campaigns using technology and best practices.  We will discuss marketing campaigns to solicit new members, touch campaigns for new joins, as well as ongoing communication opportunities with regular members. We will also review association management software tips and tricks for the small office.  

Grassroots and Elections

 

Join us for an in-depth discussion on COCSA efforts to develop and implement a national chiro-elect program all the states will want to utilize. Chiropractic issues and serious concerns need to be addressed at every level of government. COCSA leaders are committed to creating a powerful national program, that will benefit all the states, and will support pro-chiropractic candidates and powerful grass-roots initiatives. You will want to be a part of this groundbreaking session!


Speaker Showcase - Thursday, November 2, 4:30-5:00p

 

Dr. Rob Silverman, DC, DACBN, DCBCN, MS, CCN, CNS, CSCS, CIISN, CKTP, CES, HKC, FAKTR  –

The Current State of Healthcare

In a time of ever-increasing obesity and diabetes, epidemic opioid abuse, wide prescribing of psychoactive drugs, and other signs of an increasingly unhealthy population, what is the role of chiropractic in modern healthcare? It’s more important than ever. Dr. Rob Silverman explores how chiropractors can add value to treatment for blood sugar issues, musculoskeletal problems, brain health, and more through chiropractic techniques, nutritional interventions, low level laser therapy, and other techniques that genuinely help patients and redirect their health to a better path.

Dr. Robert G. Silverman is a chiropractic doctor, clinical nutritionist and author of, “Inside-Out Health: A Revolutionary Approach to Your Body,” an Amazon No. 1 bestseller in 2016. The ACA Sports Council named Dr. Silverman “Sports Chiropractor of the Year” in 2015. He also maintains a busy private practice as founder of Westchester Integrative Health Center, which specializes in the treatment of joint pain using functional nutrition along with cutting-edge, science-based, nonsurgical approaches.

Dr. Silverman is a seasoned health and wellness expert on both the speaking circuits and within the media. As a frequent published author for Dynamic Chiropractic, JACA, ACA News, Chiropractic Economics, The Original Internist and Holistic Primary Care journals, Dr. Silverman is a thought leader in his field and practice.

 

Dr. Ty Talcott –

What the Chiropractic Community Needs to Know to be Protected in the New World of Government Compliance

 

Doctors of chiropractic are up against big government regulations and they need to figure out how to deal with this and not put their heads in the sand. In this presentation, you will be asked What is your association going to do to help your members understand what they are up against and how you can go about fixing it to help protect your members. Our speaker will cover Obamacare, OIG, Federal waste fraud and abuse, Fee compliance and much more.

 

Sponsored by HIPAA Compliance Services  

 

Dr. Ty Talcott is a Certified HIPAA Privacy and Security Expert. He is President of HIPAA Compliance Services. He has consulted to thousands of health care practitioners relative to business development and protection. He is a sought after speaker who has led numerous seminars, performed as a keynote speaker, and has been featured on the cover of several magazines. A founding partner of an IPA that credentialed participating doctors for contracting with HMOs and PPOs, he has had more than 30 articles published on the onset of and participation with managed care. He is an expert in the art of effective communication and has appeared on dozens of radio and TV talk shows.


Speaker Panel – Friday, November 3, 8:30 – 10:00a

Hot Policy Issues – Tiffany Stevens, Carl Alden, and David O’Bryon

You will want to attend this riveting panel discussion, featuring lobbyists with extensive experience working on state and national policy issues and initiatives, critical to the growth of the chiropractic profession. Help us brainstorm with the experts on the following topics:

  • How your state can help push for Medicare full inclusion legislation
  • How to keep your members updated on national health care reform, and ways they can get involved
  • Current state legislative efforts that may be effective in your state
  • The value of grass roots programs
  • Ten ways to grow your political action committee

Joey Coleman – Friday, November 3, 10:30a -12:00p

Creating Remarkable Experiences Early in the Member Lifecycle to Guarantee a Raving Fan

 

This keynote will introduce attendees to the concept of The First 100 Days in a highly energetic, highly motivating fashion. The session will present research and case studies showing the importance of making a great impression and creating a remarkable experience in The First 100 Days of the member/patient/client lifecycle.

 

It is also designed to energize attendees and motivate them to focus on creating enhanced experiences for their members. This highly interactive session will help attendees explore their current member experience and identify ways to improve it in the future.

 

 Sponsored by Chirotouch   

 

When organizations like Hyatt Hotels, NASA, Deloitte, the World Bank, and Zappos need to boost their customers’ experience, they call on Joey Coleman for assistance.

For over a decade, Joey has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects. His First 100 Days methodology helps fuel successful customer experience endeavors at companies and organizations around the world.

Joey received a Bachelor of Arts in Government and International Relations from the University of Notre Dame and a Juris Doctor from The George Washington University Law School (Dean’s Fellow). As a recognized expert in customer experience design and an award-winning speaker at national and international conferences, Joey specializes in creating unique, attention-grabbing customer experiences. He works with companies ranging from small venture capital funded start-ups, to large Fortune 500s, with hundreds of mid-size businesses in between.


Breakouts - Choose one of three - 1:00 – 1:45p

Dr. Mario Fucinari

Compliance and the Cash Practice

description coming soon.

Dr. Noel Lloyd -

The Future of Chiropractic

It's tougher today for chiropractors than it was just a few years ago. The new chiropractor - future of our profession - has never needed more help just to survive.

At the same time, busy successful chiropractors can scarcely find the time to enjoy their success. Golden handcuffs are still handcuffs.

These two challenges produce a tremendous opportunity for clinic owners and associates alike if the clinic owner understands the Win Win Associate Development System.

Dr. Noel Lloyd of Five Star Management and author of The Chiropractor's Guide, explains how to create solid long term Win Win Associateships that produce successful chiropractors for the future of the chiropractic profession.

The Win Win Associate Development System combines smart proven business principles with mentorship and apprenticeship concepts that produce more than enough success for clinic director and associate AND future state association member
.

Dr. Heidi Haavik -

The Neuroplasticity Model of Chiropractic Care; A Brief Introduction

Recent scientific studies are revealing a new understanding about how spinal adjustments work. Heidi Haavik, a chiropractor and PhD trained neurophysiologist has spent the past 16 years studying the changes that occur in the brain when chiropractors adjust chiropractic subluxations. The original theories were based on the idea that dysfunctional spinal segments were ‘out of place’, or misaligned, and that this put pressure on the nerves exiting the spine. We now know that this theory is not really the best way to describe what a chiropractic subluxation is. The original theories were based on the idea that an adjustment relieved pressure off the squashed nerves. We now also know this is not the best way to describe the neurophysiological effects of an adjustment. Today, over a hundred years on from that ‘first’ chiropractic adjustment, we know much more about how the brain and the rest of the central nervous system functions. Dr Heidi Haavik will share with you a summary of where we are at with the neurophysiological understanding of the impact of spinal function on brain function, and will discuss what future implications this has for us as a profession.

Dr Heidi Haavik is a chiropractor and a neurophysiologist who has worked in the area of human neurophysiology for over 15 years. Heidi has a PhD in human neurophysiology from the University of Auckland. Dr Haavik is the Director of Research at the New Zealand College of Chiropractic where she has established the Centre for Chiropractic Research. The Centre for Chiropractic Research (CCR) is the dedicated research arm of the College and is a resource for the College.

As a researcher, she has investigated the effects of chiropractic adjustments of dysfunctional spinal segments (vertebral subluxations) on somatosensory processing, sensorimotor integration and motor cortical output. 

She was named Chiropractor of the year in 2007 by both the New Zealand Chiropractic Association and the New Zealand College of Chiropractic Alumni Association. Her work has been instrumental in building the base of scientific evidence demonstrating the efficacy of chiropractic care in improving people's health and wellbeing.


Breakouts - Choose one of four - 1:45 – 2:30p

Dr. Mark Sanna -

What DCs Need to Know about Multidisciplinary Practice

As multidisciplinary practice has increased in popularity over the last few years a troubling trend has occurred. More and more chiropractors are undertaking the conversion of their chiropractic practice into a multidisciplinary practice without the legal and managerial assistance of professionals experienced in this highly regulated area. In a recent survey performed by Chiropractic Economics, 28.7% of chiropractors responded that they practice in a multidisciplinary setting. Only 24.7% of these reported that they worked with a practice-management/consulting group. This is called winging it.  On a positive note, the Chiropractic Economics survey reported that multidisciplinary practices had 61% higher billings, 48% higher collections and earned 81% higher salary than solo chiropractic practices. With the proper guidance, multidisciplinary practice can be an excellent practice model. In this session you’ll learn what chiropractors need to know when considering multidisciplinary practice. Sponsored by Breakthrough Coaching

Dr. Mark Sanna is CEO of Breakthrough Coaching, where he provides practice management services to chiropractic and multidisciplinary practices nationwide, directs a national team of professional consultants, and produces more than 240 professional seminars annually. A 1987 graduate of New York Chiropractic College, he received Presidential Awards from the ACA in 2014, 2013, and 2003. He serves on the Board of Directors of the Foundation for Chiropractic Progress, the national organization dedicated to generating positive press for the profession. He also serves as Chairman of the Chiropractic Summit Finance & Personal and Professional Development Committees, a member of the ACA Membership Executive Committee, and a member of the ACA’s Governors Advisory Board.

Garrett Gunderson –

How to Create a Healthy Financial Baseline - Create Financial Strength and Sustainable Wealth Without Diversification

Life has a series of surprises in store for each of us. Some will happen sooner, some will happen later, and some are inevitable. These surprises that happen, don’t need to be surprises, and you don’t need to be unprepared when they occur. It’s possible to be ready for what life throws at you, and this assessment will help you see where you’re prepared, and where you might be underperforming or vulnerable.

You will discover where are you set and where are you exposed by outlining a clear foundational philosophy of prosperity and discovering principles that govern wealth and abundance. And rather than a complicated stack of papers referred to as a financial plan, you will leave empowered with a specific checklist that constitutes the 27-points of a comprehensive financial blueprint. Oh, and all while being entertained and putting more money back into your life today. Sponsored by The Wealth Factory

Garrett B Gunderson is the founder of an Inc 500 company that was named by The Utah Fast 50 program as one of the top companies in the state for its entrepreneurial spirit, innovative business tactics, and skyrocketing revenue growth. He is the author of the revolutionary financial book Killing Sacred Cows, a New York Times bestseller. Killing Sacred Cows was also listed as a #1 business seller in USA Today, #1 in personal finance on Amazon, and the #2 bestselling book for all categories on Amazon. As a speaker, he is dedicated to helping business owners increase spendable cash without working harder, increasing overhead or taking on more risk. He focuses on giving insights and ideas that lead to action steps that allow the audience to implement within 24 hours and add more money to their bottom-line. He is on a personal mission to empower and inspire others towards achieving true wealth with their greatest asset – themselves. 

Dr. Evan Gwilliam –

Successfully Responding to Audits

Third party payers are increasing their scrutiny on provider documentation and they are working harder than ever to request repayments.  In this presentation, Dr. Evan Gwilliam, a Certified Professional Medical Auditor, and Vice President of ChiroCode, will teach you about the trends and what tools are available for you to help your members to prepare for an audit.

Sponsored by ChiroCode  

Evan M. Gwilliam DC, is Director of Education & Consulting for the ChiroCode Institute. He is a certified coder who began his career in accounting with a Bachelor’s Degree from Brigham Young University in 2000. He went on to graduate as valedictorian from Palmer College of Chiropractic in 2003. He is a Nationally Certified Insurance Coding Specialist (NCICS) through the National Center for Competency Testing and a ChiroCode Certified Chiropractic Professional Coder (CCCPC) through the ChiroCode Institute. He serves on the Editorial Board for ICD10Monitor.com and teaches CE programs around the U.S.

 Dr. Sherry McAllister –

Marketing

Chiropractic care is a key component to helping all Americans avoid prescription painkillers! Patients need improved access chiropractic care as the first-line, drug-free approach to manage back, neck and musculoskeletal pain.  Never before in this nation’s history has such a crisis permeated every community.  Our profession is well-positioned to capture the attention and confidence of consumers, physician referrers, health plan decision-makers and legislative influencers as the leading alternative to prescription opioids.  Our focus on wellness and helping people to achieve a pain-free lifestyle -- as they reduce their utilization of opioids – is more important than ever.. 

It’s a compelling chance for the United States health care system, payers, employers -- and most importantly patients -- to resolve the issues surrounding pain at lower costs, with improved outcomes and without drugs or surgery.

 Now is the time to maximize the media opportunities and content that will elevate our message to many who still do not understand the benefits and cost effectiveness that chiropractic can offer. From corporate boardrooms to Sports locker rooms, the Chiropractic message is about to achieve the greatest visibility in history. 

 Our State Associations and Doctors are being armed with Foundation material to create increased media presence and education. Sponsored by F4CP

Sherry McAllister, DC, M.S. (Ed) CCSP, serves as the Executive Vice President for the Foundation for Chiropractic Progress, the national not-for- profit organization creating positive press for Chiropractic. 

Dr. McAllister earned her Master's in Education from the University of California East Bay and is a graduate of Palmer College of Chiropractic West, where she served as an Associate Professor. She is a frequent guest speaker for National conventions, Corporate Wellness Programs, as well as Business and Healthcare Alliances. She enjoys working with chiropractic student clubs, Preceptor doctors, and being a Community Liaison.

Dr. McAllister has served as a Qualified Medical Examiner, Expert Chiropractic Witness for the State of California, and has been in private practice in San Jose since 1996.


David O’Bryon – Friday, November 3rd 4:00 – 5:00p

Invest in Your Future Members: Powerful, effective ways to support new chiropractors.

You will want to join your colleagues for this riveting discussion of new initiatives to protect, enhance, and serve the newest members of our chiropractic family.  The speaker will cover: Ways we can help assure that doctors are making the best use of their education, efforts to help students and new graduates navigate the many facets of a successful practice, and innovative support systems that will make your new doctors life-long members. Please join us to receive great tips and tools that will benefit your state members and help grow their ranks! Sponsored by Association of Chiropractic Colleges (ACC)

 

 


Dr. Gerry Clum – Saturday, November 4th 8:30 - 9:30a

The Opioid Crisis and the Chiropractor 2.0

In 2016 the Foundation for Chiropractic Progress explored the opportunities for the chiropractic profession within the nation’s opioid crisis. In the last year the crisis has grown in proportion and impact to the point where it has been labeled the U.S. Food and Drug Administration’s (FDA) “biggest crisis” and calls for opioids to be identified as a “national emergency” in an interim White House Commission report released on July 31, 2017. In 2016 F4CP advised of daily U.S. overdose death rates of 78 persons. The current number places the carnage at 142 individuals dying per day from this scourge.

The magnitude of the crisis, combined with calls from every sector of national health policy, for increased emphasis and reliance on non-pharmacologic approaches to pain management are setting the stage for greater acceptance of the role of the chiropractor in responding to these issues.

A range of responses spanning state, local, and individual levels will be discussed in practical and pragmatic terms offering strategies, tools, and examples of how the profession can address this life and death need. Sponsored by F4CP

Gerard W. Clum, D.C., a 1973 Palmer College of Chiropractic graduate has been a faculty member at Palmer College of Chiropractic, a founding faculty member at Life Chiropractic College (now Life University) and first president of Life Chiropractic College West holding office from January 1981 through January 2011.  Dr. Clum served on the board of directors or as an officer of the Association of Chiropractic Colleges (ACC), the Council on Chiropractic Education (CCE), the International Chiropractors Association (ICA), the Foundation for Chiropractic Progress (F4CP), the Chiropractic Summit and the World Federation of Chiropractic (WFC). He presently serves on the Executive Committee and Board of Directors of the F4CP and as Treasurer and  member of the Board of Directors of the Integrated Health Policy Consortium (IHPC). 

Since retiring from the presidency of Life Chiropractic College West as President Emeritus he accepted an appointment as Presidential Liaison for External Affairs at Life University. He has also been appointed the Director of The Octagon, a think-tank sponsored by Life University. Dr. Clum was also recently named Director of the newly formed Center for Compassion, Integrity and Secular Ethics (CCISE) at Life University. In 2016 Dr. Clum accepted the position of Executive Director of The Rubicon Group, a collaboration of seven chiropractic educational programs from the U.S., U.K., Spain, Germany and New Zealand.


Dr. Heidi Haavik – Saturday, November 4th – 10:30 – 11:30a

The Neuroplasticity Model of Chiropractic Care and its Implications for the Profession

Dr Heidi Haavik (DC, PhD) will share with you a summary of where we are at with the Neuroplasticity Model of Chiropractic Care. The last two decades of neurophysiological research is making it clear that spinal function impacts brain function which has significant future implications on our profession.

Considering the last two decades of neurophysiological scientific research showing that we have a neural plastic effect on brain function, Dr Heidi Haavik will discuss these implications from a clinical practice perspective, the role we may have on health care delivery in the future perspective, a governmental lobbying perspective, a political perspective and she will also highlight the future possibilities this new science can open up for us.

Dr Heidi Haavik is a chiropractor and a neurophysiologist who has worked in the area of human neurophysiology for over 15 years. Heidi has a PhD in human neurophysiology from the University of Auckland. Dr Haavik is the Director of Research at the New Zealand College of Chiropractic where she has established the Centre for Chiropractic Research. The Centre for Chiropractic Research (CCR) is the dedicated research arm of the College and is a resource for the College.

As a researcher, she has investigated the effects of chiropractic adjustments of dysfunctional spinal segments (vertebral subluxations) on somatosensory processing, sensorimotor integration and motor cortical output. 

She was named Chiropractor of the year in 2007 by both the New Zealand Chiropractic Association and the New Zealand College of Chiropractic Alumni Association. Her work has been instrumental in building the base of scientific evidence demonstrating the efficacy of chiropractic care in improving people's health and wellbeing.


Dr. Myron Leinwetter, DO – Saturday, November 4th – 12:30 – 1:15p

BCBS From the Inside

Myron Leinwetter, DO, is a former Blue Cross Blue Shield of Kansas (BCBSKS) Medical Director for Quality Improvement, Care Coordination, and Medical Policy. In this position, he directed quality improvement activities including provider peer review and auditing. Dr. Leinwetter also serves as a member of the Kansas State Board of Healing Arts. In this enlightening presentation, Dr. Leinwetter will discuss BCBSKS efforts to improve chiropractic quality of care through education regarding documentation of medical necessity for chiropractic treatment. He will also share his thoughts on the impact of value-based reimbursement on the chiropractic profession. In addition, he will provide his unique perspective on the future of the chiropractic profession. You will want to
join this informational session to learn valuable information that will help your members. 

Dr. Leinwetter was born in Atwood, Kansas, and attended the University of Kansas School of Pharmacy.  He subsequently attended the University of Health Sciences College of Osteopathic Medicine in Kansas City and is board certified in Family Medicine.  His medical career started at the Dodge City Medical Center and he later practiced at the Rossville Clinic until 2002.  He served as a medical missionary in Costa Rica for one year and returned to the US to serve as the Medical Director at the Shawnee County Health Agency Community Health Center until 2011.  His current position is at Blue Cross and Blue Shield of Kansas, he is the Medical Director for Quality Improvement, Disease Management, Care Coordination and Medical Policy.


Dr. Krista Burns – Saturday, November 4th 1:15 – 2:00p

The Posture Paradigm - Positioning Chiropractic Ahead of the Healthcare Curve

Discover the importance of posture from a public health perspective, and understand that poor posture with overutilization of technology is changing brain function resulting in Digital Dementia.  Together, the chiropractic profession can stay ahead of this healthcare curve with the Posture Paradigm. Sponsored by the American Posture Institute

Dr. Krista Burns is a Certified Postural Neurologist, Certified Posture Expert, Ph.D. in Global Health Policy, and Doctor of Chiropractic.  She is the Co-founder of the American Posture Institute and has helped thousands of students in more than 35 countries worldwide.  She is a highly sought after international speaker, speaking at conferences such as the World Congress of Neurology and the International Chronic Diseases Conference.  As the author of the textbook, “The Posture Principles” her goal is to inspire audiences worldwide to understand the importance of posture.  Posture is declining at the speed of technology; Dr. Krista provides modern day postural correction solutions.  

 

Location

1159 Porter Drive 
Charlotte, MI  48813

Contact Us

Local: (316) 613-3386
Fax: (316) 633-4455
Email: info@cocsa.org
Legal/Privacy

find us online: Linkedin Youtube
Membership Software Powered by YourMembership  ::  Legal